Pavel Menkov

Product designer with a research background

I rely on interviews, usability tests and surveys

Mid-level+Yerevan, Armenia
On-⁠site · RemoteOpen to relocation

Case studies

  • Order list in the Tabrara app: a new €145 order swiped to accept

    Tabrara: seller app for iPhone

    The service grows on sellers’ referrals, but sellers with an iPhone couldn’t use it. I designed the iOS app and, based on a seller poll, put the buyer’s phone and address in the order list

    44 features moved to iOS
    15 decisions · 8 apps studied

  • Shifted listing cards: the Kia Rio has 3 risks found, and a callout explains that the photos don’t match the description

    Shifted: AI-powered used car marketplace

    An online platform for buying and selling cars where every car and seller is automatically checked for honesty

    Research and design
    20 interviews · 3 competitors

  • Ticket cards with transfers: times, cities and the price for the whole route

    Complex routes

    A feature in a travel service that lets users buy tickets with transfers (plane, train, bus) and tickets for long trips with several destinations in one flow

    Feature design · 1 sprint
    Tests · 2 rounds of 5 people

  • Dashboard infographic: forecast quality 7.8 of 10 and a chart of how many products are at each quality level

    Demand forecast dashboard

    A tool for Lenta. Store managers use it to plan baking and order ingredients for each day. Analysts compare real sales with the forecast

    Dashboard design · 3 screen sizes
    44 state frames

About me

I design data-driven user flows and interfaces. At Tabrara, I brought the seller app to iPhone and worked out how sellers from Android find their shop and PRO subscription there. A solo project, from requirements to handoff

4+ years at Sber (Insurance Services): research and an insurance product configurator that increased multi-⁠product checkouts by 8–⁠9%. My work goes from research to Figma designs and specs for engineering

View résumé (PDF)

  • 8–9%

    increase in checkouts with 2 or more products in the insurance configurator, Sber

  • 25

    interviews, 15+ usability tests and ~600 respondents for this configurator, Sber

  • 52

    iOS screens in two themes, Tabrara

  • Oct 2025–Present

    Tabrara

    Product Designer

  • Jul 2021–Oct 2025

    Sber (Insurance Services)

    UX Researcher (Design & Research)

  • May 2020–Jul 2021

    TrueConf

    UX/UI Designer